Millennials are known for their close, sometimes dependent, relationship with their parents, and some brands are making parents a part of the hiring process for the generation. PepsiCo reaches out to some new hire’s parents, and LinkedIn sponsored “bring-your-parents-to-work day” last fall, with more than twenty companies participating. But not every Millennial is interested in having their parents as a part of their career, so brands might want to consider the action on an individual basis. (HBR)
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