Just a few years ago, F-commerce (Facebook commerce) was heralded as a sales driver for big retailers from Oscar de la Renta to J.C.

Just a few years ago, F-commerce (Facebook commerce) was heralded as a sales driver for big retailers from Oscar de la Renta to J.C. Penney. But over the last four years less than 0.25% of new customers for prestige brands have been brought in through Facebook, and less than .01% through Twitter. In the end though, visual social media is proving an important marketing and consumer engagement tool. (Mashable)