Cable companies recognize that Millennials are an important audience and are attempting to win them over with shows focused on young adult issues and bills that can be customized to split easily between roommates — but cable providers are still failing to recognize the key shift in Millennial media consumption.

Cable companies recognize that Millennials are an important audience and are attempting to win them over with shows focused on young adult issues and bills that can be customized to split easily between roommates — but cable providers are still failing to recognize the key shift in Millennial media consumption. They watch shows and channels a la carte and don't care about channel packages. (WSJ)