To win over young TV viewers like MTV has, the key is for networks to create a sharable experience that makes it critical to catch shows as they air, which drives buzz and it builds a fan community that is active and engaged, even during a show’s hiatus.

To win over young TV viewers like MTV has, the key is for networks to create a sharable experience that makes it critical to catch shows as they air, which drives buzz and it builds a fan community that is active and engaged, even during a show's hiatus. (B&C)