If you’re looking for a tween, there’s a good chance they’re somewhere in a virtual world. YPulse’s Tweens: Gaming report (exclusive to our Tween subscribers) shows a whopping 94% play video or mobile games daily or weekly, making gaming a huge, regular part of their routines. But for today’s tweens, gaming means more than just passing the time—it’s also part of their identities. For brands, that means gaming is one of the most powerful ways to connect with today’s tweens. Yes, understanding the games tweens love and what keeps them coming back can help brands build authentic campaigns that resonate with them. But also, because tweens—including the very youngest Gen Alpha—already wield some serious influence over household spending, the very same games they favor are also shaping the toys, merch, subscriptions, and products they ask their parents to buy. In YPulse’s Tweens: Gaming survey, we ask 8-12-year-olds what their favorite video game or mobile game is—and why—as an open-ended question.* Rather than selecting from a predetermined list, tweens could...
- Article
