If you’re looking for a tween, there’s a good chance they’re somewhere in a virtual world. YPulse’s Tweens: Gaming report (exclusive to our Tween subscribers) shows a whopping 94% play video or mobile games daily or weekly, making gaming a huge, regular part of their routines. But for today’s tweens, gaming means more than just passing the time—it’s also part of their identities. For brands, that means gaming is one of the most powerful ways to connect with today’s tweens. Yes, understanding the games tweens love and what keeps them coming back can help brands build authentic campaigns that resonate...