article

How Gen Z is Retraining Their Algorithms

Fed up with their repetitive algorithms, Gen Z is taking back control of their feeds…  

 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is experiencing “algorithm fatigue” and want to break away from it
  • Rather than letting the algorithm stay in control, many Gen Z are actively reshaping their feeds
  • Brands and platforms have an opportunity to give Gen Z more control over their algorithms (and some already have)
Gen Z’s algorithm probably knows them better than their best friends—but that’s exactly the problem. Years of liking, sharing, and lingering on posts have helped social media platforms build hyper-personalized feeds that know exactly what young users want to watch. But when every scroll starts to feel like a repeat of the last one, personalization quickly turns into predictability. Across social platforms, users are complaining that they’re seeing the same jokes, creators, aesthetics, and trends over and over again. Gen Z is over it—YPulse data shows 31% of 13-24-year-olds agree, “I’m tired of social media,” and YPulse’s Escaping the Algorithm...

Stay on the Pulse

Latest Stories
Related Articles
Article

This week, brand controversy galore, Gen Z testing their literacy, and brands’ bevolution” launches are all going viral

Article

Gen Z’s fear of cringe has them second-guessing, censoring, and changing what they post online to avoid it… 

Article

Gen Z’s latest internet obsessions—calling anything fake “polyester,” rallying around Chanty Beluga, and cheering on bedazzled brands…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?