Gen Z’s algorithm probably knows them better than their best friends—but that’s exactly the problem. Years of liking, sharing, and lingering on posts have helped social media platforms build hyper-personalized feeds that know exactly what young users want to watch. But when every scroll starts to feel like a repeat of the last one, personalization quickly turns into predictability. Across social platforms, users are complaining that they’re seeing the same jokes, creators, aesthetics, and trends over and over again. Gen Z is over it—YPulse data shows 31% of 13-24-year-olds agree, “I’m tired of social media,” and YPulse’s Escaping the Algorithm trend report shows 57% of 13-24-year-olds social media users wish they could escape the algorithms on their social media feeds sometimes. But rather than accept whatever their feeds serve them, many Gen Z are taking matters into their own hands—actively trying to retrain, reset, or even escape it altogether. In YPulse’s Escaping the Algorithm trend survey, we ask 13-39-year-olds how they’re responding to algorithm fatigue. Our data shows...
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