From young fans staying up late to watch new episodes of Love Island as they air overseas to finding workarounds to watch series before they’re officially available in their region (like many Europeans did with Heated Rivalry), young people across continents are obsessing over many of the same shows. And of course, they’re flooding TikTok with reactions after every episode or season drop, turning a hit show in one country into a global obsession overnight. But much like YPulse sees with young people’s summer movie plans, there are still some media that resonate in different regions. Knowing which shows have universal appeal—and which command fiercely loyal regional fanbases—can help brands determine which fandoms to engage before the next season premieres. In YPulse’s bi-yearly Media Consumption survey, we ask 13-39-year-old Europeans and Americans what their favorite show still airing new episodes is as an open-ended question, allowing them to name anything on TV or streaming.* Our data shows these are Gen Z and Millennials’ top 10 favorite shows in both...
- Article
