YPulse has been tracking podcasts’ increasing influence on young people for years, and back in 2023, we predicted that podcasts would become one of the most important franchises to watch. Well, we were right! Today, YPulse data shows 83% of 13-39-year-olds listen to podcasts, a +19pt increase since 2021, and 38% listen weekly or more often. What’s more, 82% of young consumers now watch podcast video content, with 37% watching podcast video content weekly or more. And no matter the audience your brand is trying to reach, there’s likely already a podcast community built around it. Because listeners often spend...
5/7/26
Post-Social Playbook Trend Report
Post-social: an era of social media where the biggest platforms are no longer primarily for shari...
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