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Western Europe

What Brands Need to Know About WhatsApp

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The WhatsApp features European Gen Z use most are the ones that help them stay connected, share content, and engage with brand communities… 

TL;DR

  • WhatsApp is an important brand tool in Europe, as Gen Z’s daily use outpaces traditional social media platforms
  • European Gen Z is attached to WhatsApp Status and Groups that make the platform feel more like social platform than just messaging
  • They’re also using Channels to get them close with their favorite brands and celebs in a pseudo-group chat
Yes, European Gen Z is inseparable from traditional social media platforms. But there’s nothing quite like WhatsApp in their eyes. YPulse’s Western Europe Social Media Monitor report shows their WhatsApp use is beating out YouTube, Snapchat, and even TikTok, with 73% of 13-24-year-old Europeans using the app and 57% visiting every day. And they’re using...

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