Yes, European Gen Z is inseparable from traditional social media platforms. But there’s nothing quite like WhatsApp in their eyes. YPulse’s Western Europe Social Media Monitor report shows their WhatsApp use is beating out YouTube, Snapchat, and even TikTok, with 73% of 13-24-year-old Europeans using the app and 57% visiting every day. And they’re using it for so much more than texting. WhatsApp blends private messaging with social features, making it feel like a hybrid between a chat app and a social network. It’s where they can keep up with communities, follow updates, and share moments that feel less performative than other feeds. There’s no pressure to curate a perfect post or rack up likes—it’s more casual and, often, way more personal.   Its role as a social platform in European Gen Z’s lives has grown so much that even WhatsApp is acknowledging it—just last month, the platform introduced new parental monitoring tools for tweens. That shift is why understanding how European Gen Z is using WhatsApp is crucial...