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From Looks to Aura: 4 Ways Gen Z is “Maxxing” Everything

Maxxing” is Gen Z’s latest way to rebrand everyday habits into optimization choices

TL;DR

  • Beauty: Gen Z is “looksmaxxing” and “smellmaxxing” to optimize how others perceive them
  • Food: “Proteinmaxxing” and “fibermaxxing” turn eating into a strategy for Gen Z to achieve their optimal physique
  • Cool: Auramaxxing gamifies everyday behavior, with Gen Z trying to gain “aura points” by being cool and avoiding cringe
Gen Z is adding “-maxxing” to nearly every word. And now, there are countless headlines using the suffix, like ones referring to “by-your-self-maxxing” (romanticizing solitude), “Catholicmaxxing” (rediscovering religion), “Londonmaxxing” (fully immersing in London’s city life), and even “hopemaxxing” (a quick Gen Z rebrand on “Millennial optimism”). The media is correct that there’s a trend going...

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