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The Top 5 Products Gen Z Will Buy When Athletes Promote Them

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It’s not just sneakers—Gen Z is willing to buy a wide range of products if their favorite athletes promote them… 

TL;DR

  • Gen Z is most likely to buy clothing and shoes promoted by their favorite athletes
  • Gen Z is drawn to food and drink promos from athletes since they’re so easy to try
  • Whether limited-edition sneakers or a new tech launch, brands have countless opportunities to connect with Gen Z through athlete collabs
YPulse just said last week that Gen Z’s favorite athletes are more than just players on a screen to them. They’re personalities, style leaders, and everyday content creators in young people’s feeds. Between game highlights, IG posts, GRWMs, and brand deals, the access feels constant—and makes athletes’ connection feel personal and relatable in a way...

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