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Western Europe

European Gen Z is Seeking More Creative Spaces

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Young Europeans are turning to IRL artistic third spaces for creative community beyond the pub or their FYP… 

TL;DR

  • Instead of defaulting to pubs or coffee shops, young people in Europe are craving niche, artsy spaces where they can craft, build skills, and make friends
  • Viral creators showcasing pottery and other hands-on crafts are inspiring young Europeans to try these hobbies themselves
  • For brands and businesses alike, there’s an opportunity to offer more accessible studio time
During the pandemic, young Europeans took up at-home creative hobbies—whether it was air-dry clay, adult colouring books, or cross-stitching. These so-called “granny hobbies” became cool again, but not just for making something cute for TikTok. The trend was really about self-soothing and self-expression during an uncertain time. And unlike other lockdown fads, their love for...

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