In two short weeks, the Winter Olympics will officially begin—and just as YPulse said, this will be one of the cultural moments of the year to watch. YPulse data shows that nearly half (46%) of 13-39-year-olds plan to tune into the Winter Olympics this year. And yes, some will even be watching on cable! But this year, the Games are set to be much bigger than what’s on TV—which is good news to Gen Z viewers especially. On-screen, the broadcasts are leaning all the way into pop culture. Snoop Dogg is back with his signature commentary, Sesame Street...
