YouTube is quite literally everything to tweens. It’s such a large part of their lives that in YPulse’s latest Tweens: Media and Entertainment report, we dedicated an entire section to unpacking just how much 8-12-year-olds love it. Between short-form clips, long-form videos, memes, and every genre imaginable, YouTube isn’t just something tweens watch—it’s their main source of entertainment. YPulse data shows YouTube is, by far, the top type of content 8-12-year-olds watch every week, beating out streaming platforms. A huge part of that appeal is, naturally, YouTubers. Even though the creator landscape is fragmented, YPulse data shows that many of...