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5 YouTubers Tweens Love That Brands Should Know

YPulse’s latest Tweens: Media and Entertainment report shows these are five YouTube channels tweens are watching—and are worth having on your radar…

Written and Edited by the YPulse Editorial Team

Jan 20 2026
North America

KEY TAKEAWAYS

Family-centered gaming channel FGTeeV turns popular titles into group play sessions
Creators PrestonPlayz and Aphmau turn Minecraft into content beyond gameplay
A for Adley and Unspeakable get tween attention with big, playful stunts and challenges

YouTube is quite literally everything to tweens. It’s such a large part of their lives that in YPulse’s latest Tweens: Media and Entertainment report, we dedicated an entire section to unpacking just how much 8-12-year-olds love it. Between short-form clips, long-form videos, memes, and every genre imaginable, YouTube isn’t just something tweens watch—it’s their main source of entertainment. YPulse data shows YouTube is, by far, the top type of content 8-12-year-olds watch every week, beating out streaming platforms. A huge part of that appeal is, naturally, YouTubers. Even though the creator landscape is fragmented, YPulse data shows that many of...