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Location Tracking is Now a Regular Part of Childhood

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Parents tracking their kids’ locations is the norm, not the exception…

TL;DR

  • After the release of Skechers with a hidden AirTag compartment, conversation reignited about surveillance parenting
  • The majority of parents track their kids’ locations, making it normal for kids growing up
  • But for young parents, tracking is viewed as a safety net, not helicopter control
It’s true that location tracking and sharing has become a normal part of family life for young people and their parents. For older Gen Z, YPulse data has shown it’s common to share their locations with their friends and family, whether through Apple’s Find My or Snap Maps. And for young parents, location tracking has...

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