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Western Europe

Is Retro Gaming Actually Back for European Gen Z?

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Headlines say retro gaming is back for European Gen Z—but YPulse data shows it’s more of a microtrend than a movement…

TL;DR

  • Viral stories framing retro gaming as a Gen Z obsession are popping up across Western Europe, not just North America
  • Despite the buzz, only a small share of young Europeans are actually playing on old-school gaming systems
  • Italian teens are most likely to use vintage consoles due to the country’s retro gaming culture
YPulse has long seen how culture travels across borders—showing up not just in the brands young people are loyal to, but in their hobbies and habits across North America and Western Europe. Last year, we dug into whether retro tech is actually taking over in the U.S., based on reports of young consumers buying everything...

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