YPulse has long seen how culture travels across borders—showing up not just in the brands young people are loyal to, but in their hobbies and habits across North America and Western Europe. Last year, we dug into whether retro tech is actually taking over in the U.S., based on reports of young consumers buying everything from flip phones to digital cameras. Now, a similar behavior is reportedly trending across Western Europe—especially when it comes to retro gaming. In the past year, we’ve seen headlines like “Retro gaming is back thanks to Gen Z” and “Gamers go offline in retro console revival,” pointing to a growing fascination with older consoles and offline play. This alleged trend has gotten so visible that Pringles even hosted a Retro Console Clinic last year in London—a pop-up where gamers could get free repairs on vintage consoles and play classic games together IRL. And while many of these stories are U.K.-focused, like we said before, YPulse knows that Gen Z culture doesn’t stop at national...
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