Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

5 Bonus YPulse Predictions for 2026

But wait, there’s more! From employee influencers to butter obsessions, YPulse has even more predictions for brands to stay ahead of young consumer trends this year… 

TL;DR

  • Wellness: Gen Z will embrace new “super drug” trends and butter brand collabs will be everywhere
  • Shopping: Community-driven thrifting events will grow as social and sustainable experiences
  • Marketing: More everyday employees will act as brand influencers and brands will publish think pieces
Every year, YPulse experts closely track the behaviors, cultural shifts, and emerging patterns shaping young consumers, identifying which trends are most likely coming next. In our 2026 Predictions report, we took a deep dive into 10 shifts we expect young people to fuel in the year ahead. From the collapse of the trend cycle to...

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?