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YPulse’s Most-Read Article in 2025 is…

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Out of all the stories we covered this year about young people—their habits, behaviors, and the moments that defined their feeds— this one rose to the top in 2025…

TL;DR

  • Gen Z males think luxury brands are cool, especially because they offer products they think are “worth it”
  • Gen Z females think brands that make shopping fun and trendy are cool, whether big box or specialty stores
  • Nike is, once again, Gen Z’s top coolest fashion brand
Gen Z Males and Females’ Coolest Fashion Brands Figuring out what’s “cool” to Gen Z can sometimes feel like a full-time job for brands. For this gen, cool isn’t just about logos or legacy; it’s about standing out, staying relevant, and even having the right prices. And with Gen Z being today’s trendsetters, brands can...

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