5 Ways Gen Z is Rebranding Mindfulness

Gen Z’s love for rebranding their everyday activities is turning wellness habits into social content worth sharing…

  • Gen Z is into focusing right now—whether they’re “locking in” until the new year, studying until ice melts, or chasing their most productive “flow states”
  • They’re becoming more “intentional” about their choices to prioritize themselves and their self-care
  • They’re looking to retrain their attention span by “rawdogging boredom,” through recording the quiet moments
Gen Z has been fighting screen fatigue for a while. YPulse’s Tech / Device Usage data shows 59% of teens and 62% of young adults say they’ve unplugged—voluntarily stepping away from some form of tech, even if just for a short break. That could mean anything from recovering from social media burnout to simply giving their eyes a rest, but for many, it’s also about regaining focus and creating space to figure out their goals and priorities. Lately, their desire to detach has only grown. Feeling trapped by algorithms and increasingly aware of how toxic feeds can be, Gen Z is actively taking steps to distance themselves from devices or use them more intentionally. You can see it in the trending detox-style trips they’re booking, the quiet phone features they’re leaning on more (hello, Do Not Disturb!), and the apps they’re downloading, like Hank Green’s Focus Friends, to help break their scrolling habits. But in classic Gen Z fashion, they’re not just attempting to “practice mindfulness”—they’re rebranding it with a...

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