Tweens eagerly map out their holiday wish lists often months in advance, with 65% of 8-12-year-olds telling YPulse they already knew what they wanted back in June. But unlike with previous gens, it’s not as simple as saying they just want the biggest commercial toys this season. Tweens love all of the latest trending products they see on social media from gaming to clothing—meaning their wish lists are as vast and varied as older Gen Z’s. The items tweens call out reveals this young gen’s interests, what trends they’re following, and what they see as “special” enough to wish for. So, what items are tweens hoping for most this holiday season? In YPulse’s Tween: Shopping and Retail report, we ask 8-12-year-olds, “What is the #1 item on your holiday wish list this year?” as an open-end question*, letting them share whatever they’re most interested in, un-influenced by a pre-written list. Our data shows these are the top items tweens are requesting this holiday season, and what it says...
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