Tweens eagerly map out their holiday wish lists often months in advance, with 65% of 8-12-year-olds telling YPulse they already knew what they wanted back in June. But unlike with previous gens, it’s not as simple as saying they just want the biggest commercial toys this season. Tweens love all of the latest trending products they see on social media from gaming to clothing—meaning their wish lists are as vast and varied as older Gen Z’s. The items tweens call out reveals this young gen’s interests, what trends they’re following, and what they see as “special” enough to wish for....
9/30/25
Tweens: Shopping and Retail
Tweens have massive sway over their parents’ budgets—plus, some spending of their own. Wi...
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