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The 10 Brand Apps Young Consumers Use Most

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Mobile shopping is second nature for young consumers, and these brand apps stay at the top of their go-to list…

TL;DR

  • Amazon ranks number one as young people’s most-used brand app
  • They keep using SHEIN and Temu’s apps to find cheap, trendy clothes fast
  • Young people use McDonald’s app frequently for deals and its engaging rewards program
Gen Z and Millennials aren’t just comfortable shopping on their phones—they expect it. (Even if there’s a generational debate on which purchases deserve a bigger screen.) For many of them, the shopping journey starts on mobile whether they’re scrolling socials, checking reviews, or price-comparing before they ever think about checking out. YPulse’s Shopping and Retail...

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