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Will Gen Z Choose Movie Theaters Over a Streaming Release?

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With new movies dropping on both streaming and in theaters, Gen Z may still choose the big-screen experience…

TL;DR

  • A surprising number of Gen Z want new releases in theaters rather than at home
  • Part of the appeal of theaters lies in Gen Z's search for phone-free, IRL experiences
  • Brands can tap into this excitement by creating immersive campaigns and cultural moments during films
The future of movie theaters has been in question since the pandemic. Young audiences are used to a lifetime of the convenience of streaming, and with new releases landing on platforms just weeks—or sometimes days—after hitting theaters, watching them at home is their norm. Why pay for tickets, popcorn, and parking when they could watch...

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