YPulse has made it clear that the kidulting trend is going just as strong in Western Europe as it is in North America, with Gen Z and Millennials in the U.K., France, Germany, Spain, and Italy buying up plenty of toys into their adulthood. In fact, YPulse’s Toys and Play report shows the majority (78%) of young Europeans agree “There’s no shame in an adult buying toys for themselves,” and 59% agree “Grownups need toys just as much as kids do.” For most, it’s all about pure fun—playing for the joy of it regardless of their age—and this is especially true...