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Gen Z Feels Trapped by Their Algorithms—Here’s Why

Gen Z loves that their algorithms know them all too well, but they’re ready to take back control of what they see online…

TL;DR

  • Gen Z’s algorithms know them well—but seeing the same content over and over is getting boring
  • Young people are missing the thrill of discovering truly new content
  • Constant exposure to the same negative or depressing stories is adding to their fatigue (cue the doom scrolling)
Social media algorithms know young people really well—but Gen Z understands them right back. They know what shows up on their feeds is shaped by what they like, comment on, save, and how long they linger on each post. Each scroll teaches the algorithm more about them, until it can predict what they want to...

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