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Western Europe

Gen Z’s Favorite Music Stars in the U.K., France, Germany, Spain, and Italy

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JUL, Melendi, Geolier: Young European’s favorite musicians are names brands should know… 

TL;DR

  • Gen Z Europeans’ favorite music artists are a mix of global super stars and more local musicians
  • In Italy, Spain, France, Germany, and the U.K., young listeners identify with the artists that come from their own countries
  • Native-language rappers are some of the biggest music stars in the region
Last year, YPulse shared that Taylor Swift was the top favorite musician among young Europeans. And while the global pop princess still holds the top spot as favorite music celebrity among 13-39-year-olds in the region overall, when we look at Gen Z’s top named favorite music celebrities in each country, a different story becomes clear....

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