Understanding Gen Z can feel tricky. Just when you think you’ve figured out what “rizz” means and how to use it without cringing, there’s a new word, meme, or trend taking over everyone’s feeds. It makes it hard for brands to keep up—or even know what matters. But keeping up with Gen Z isn’t just about chasing every viral phrase or hopping on every meme. Brands need to understand why viral moments and phrases are catching on, what they reveal about this gen’s values, and how they can join in on the conversation without forcing it. For Gen Z, slang and terms often point to something bigger, like how they use irony to build community or how they rebrand trends to express their individuality. But knowing which are just jokes and which truly matter is where YPulse comes in. YPulse is always up-to-date on Gen Z culture, including decoding the latest phrases to help brands understand not only what Gen Z is saying, but why they’re saying it. After...
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