Understanding Gen Z can feel tricky. Just when you think you’ve figured out what “rizz” means and how to use it without cringing, there’s a new word, meme, or trend taking over everyone’s feeds. It makes it hard for brands to keep up—or even know what matters. But keeping up with Gen Z isn’t just about chasing every viral phrase or hopping on every meme. Brands need to understand why viral moments and phrases are catching on, what they reveal about this gen’s values, and how they can join in on the conversation without forcing it.   For Gen Z, slang...