Forget three square meals a day; Gen Z is a snacking generation. Instead of sitting down for breakfast, lunch, and dinner, they’re grazing their way through the day. Sometimes snacks even take the place of full meals (hello, girl dinner!). They’re grabbing protein bars before class, sneaking energy bites between Zoom calls, and of course, reaching for chips when hanging out with friends. Snacking works perfectly with their busy, on-the-go lives, but of course, it’s more than just fuel. Bold new flavors, limited-edition drops, and viral collabs keep snacks exciting, turning snacking into both a necessity and a form of entertainment. Even though inflation has hit grocery prices hard, snacks are one thing Gen Z won’t give up. In fact, many treat splurging on a fancy $5 granola bar or gourmet popcorn as a small luxury—a little treat that makes their day better without blowing their whole budget. But with all the choices out there, what are they most excited to reach for? And can new varieties ever really...
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