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Western Europe

How Gen Z is Changing French Culture—in 3 Ways

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French culture is evolving as Gen Z reshapes traditions around food, drinking, and social life… 

TL;DR

  • From wellness trends to food choices, French culture is evolving thanks to Gen Z’s to new habits and preferences that challenge old traditions
  • Young people are rejecting strong cheeses and drinking less wine, shifting away from traditional culinary norms
  • They’re also going out less, contributing to nightclub closures and a rise in at-home socializing
France has long carried a reputation for its relaxed, pleasure-first lifestyle—long lunches with wine, cigarettes over coffee, and resisting the fast-paced consumer-driven habits of other countries. But now, that image is starting to shift, and according to many, it’s because of Gen Z. Instead of lingering at cafes with a glass of red, French Gen...

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