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Western Europe

The Top 15 Brands European Gen Z Say Express Who They Are

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Young adults (18-24-years-old) in the U.K., France, Germany, Spain and Italy think these 15 brands help them express their most true, authentic selves…

TL;DR

  • Young Europeans think brands that “express who they are” are those that help them show up as their authentic, true selves
  • Spotify, which ranks second on the list, gives European young adults a way to showcase their identity through the music they love
  • They rank brands highly that offer customisable options, seeing personalisation as a way to highlight their individuality
Across age groups, European young consumers describe a brand that “expresses who they are” as one that helps them be their authentic, true self. Whether it’s a product or service, it has to help them embrace their unique personalities and represent them to the world. (Individuality is in!) And YPulse’s Express Yourself special report, based...

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