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5 Trends Gen Z Is Making Cool Again

From Coach bags to frozen yogurt, Gen Z is reviving nostalgic favorites and turning them into must-haves again…

Written and Edited by the YPulse Editorial Team

Aug 19 2025
North America

KEY TAKEAWAYS

Gen Z is bringing back fashion trends like jelly sandals and Coach bags, with their own TikTok-worthy spin
They’re also reviving froyo and chain restaurants from their childhood, enjoying photogenic treats and sharing their visits on social media
Gen Z is giving Weck jars the same energy Millennials gave mason jars, making them the new cool drink accessory

Trends have a way of coming full circle, and for Gen Z, it happens faster than ever. Fashion, food, and lifestyle favorites are never truly gone, but just waiting for the right moment to return. While Gen Z can be quick to ditch anything they find cringe, their love of nostalgia—coupled with the sped-up trend cycle they’ve grown up with—means what feels out of style today could feel exciting and irresistible to them tomorrow. Social media only helps to accelerate this, of course, turning one post about a throwback favorite into overnight sensations. And we know Gen Z loves seeing...