Diversity, Equity, and Inclusion (DEI) has been under the spotlight in recent months after the Trump administration took a hard stand against these programs in the U.S. But the repercussions of the DEI backlash in America were felt in Europe, too. And while countries such as France and Belgium have actively criticized the U.S. for dropping DEI efforts and reaffirmed their commitments to their own, there’s been rumors that a “Trump-style DEI crackdown” could happen in the old continent, too. YPulse recently dug into the topic in its DEI Division trend report to help brands understand exactly how Gen Z feel about the erosion of DEI, and what they’d like brands to do about it. And because it’s difficult to get accurate data about race in Western Europe, YPulse’s insights on the topic in the region are especially valuable. For brands wanting to understand how to incorporate DEI into their youth marketing strategies, knowing how and why diversity matters to British Gen Z can inform practical action-points to implement....
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