TikTok has been a major player in bringing older tracks back into the spotlight, making songs from decades ago feel fresh again. Classics like Connie Francis’ 1962 hit “Pretty Little Baby”, Radiohead’s 1997 track “Let Down” (which never charted until TikTok gave it new life), and Janet Jackson’s “Someone to Call My Lover” are just a few examples of older songs that have recently gone viral, with the latter even inspiring a surprise performance at the American Music Awards. But how much of this viral nostalgia actually makes it onto young people’s regular playlists, and how much is just social media hype? In YPulse’s Music survey, we asked 13-39-year-olds from which decade do they listen to music the most, giving them the option to choose any decade from the ‘60s to now. Our data shows that while young listeners are tuning into music from past decades, most are listening today to today’s hits more than anything: Young people listen to today’s music more than any other decade...
- Article
