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‘80s, ‘90s, or Today? The Decade of Music Gen Z Listens to Most

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Songs from every decade seem to trend daily, but YPulse data shows which decades young people are truly listening to most…

TL;DR

  • Young people listen to today’s music more than any other decade
  • Music tastes are formed as teens, and they keep going back to those hits as they grow up
  • For brands, nostalgic tracks have their moments, but to connect with young consumers new hits can’t be beat
TikTok has been a major player in bringing older tracks back into the spotlight, making songs from decades ago feel fresh again. Classics like Connie Francis’ 1962 hit “Pretty Little Baby”, Radiohead’s 1997 track “Let Down” (which never charted until TikTok gave it new life), and Janet Jackson’s “Someone to Call My Lover” are just...

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