Gen Z has a reputation for being the clean-cut generation, steering clear of the risky behavior that previous gens ran wild with in their teens and twenties. With headlines painting them as the sober, smoke-free, anti-drug cohort, it’s easy to think they’ve sworn off all vices. (Cue the Gen Xers asking, “Well how do they have fun?”) But YPulse’s Gen Z Vices trend data reveals a more complicated picture—one that shows that Gen Z has adopted certain habits at increasing rates—even after years of Above the Influence ads. Social media is full of content showing that Gen Z is definitely...
7/11/24
Gen Z Vices Trend Report
If you believe the story that Gen Z just isn’t drinking (and they’re killing the alcohol indu...
Read the report
