Gen Z has a reputation for being the clean-cut generation, steering clear of the risky behavior that previous gens ran wild with in their teens and twenties. With headlines painting them as the sober, smoke-free, anti-drug cohort, it’s easy to think they’ve sworn off all vices. (Cue the Gen Xers asking, “Well how do they have fun?”) But YPulse’s Gen Z Vices trend data reveals a more complicated picture—one that shows that Gen Z has adopted certain habits at increasing rates—even after years of Above the Influence ads. Social media is full of content showing that Gen Z is definitely not abstaining from everything as young adults. (Hello, galaxy gas and gardeners!) So, we wanted to find out—what are this generation’s vices? And if they’re not drinking, what are they doing? Are they really partying less than previous gens, or is their risk-averse reputation a misunderstanding? That’s why for YPulse’s Gen Z Vices trend report, we asked 13-39-year-olds about the realities of their “bad” behavior—from OG vices like smoking,...
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