While tweens are surrounded by screens and social media, they’re still very much kids—and they’re playing off those screens. YPulse’s newest Tweens: Hobbies, Sports, and Play data shows 92% of 8-12-year-olds still play with toys, even if they’re also scrolling on TikTok, customizing avatars, or begging for that viral Sephora skincare. And because this gen has had access to online shopping since birth, they know exactly what they want and how to get it. In fact, YPulse data shows 65% of tweens say they already know what toys or games they want for Christmas right now. YPulse has said before...
6/24/25
Tweens: Hobbies, Sports, and Play
Tweens today are navigating packed schedules and already feeling the pressures of school, and ext...
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