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The Social Media Platform Gen Z Says They Can’t Live Without

Gen Z may love TikTok, but it’s not the only social platform they say that they can’t live without…

Written and Edited by the YPulse Editorial Team

Jun 23 2025
North America

KEY TAKEAWAYS

Even with TikTok’s popularity, it’s important for brands to remember it’s not the only place Gen Z’s spending their time
YouTube is still a top-tier entertainment platform that teens say they can’t live without, thanks to its content, gaming culture, and trusted creators
Snapchat is a platform Gen Z can’t live without because it’s where they connect most with their family and friends

It’s no secret how much Gen Z loves TikTok: it’s the top platform both teens and young adults say they can’t live without according to YPulse data. But that doesn’t mean it’s their only app. Gen Z is actually using an average of six platforms, each serving its own purpose—and this gen looks for different kinds of content and accounts on every platform they visit. The reality is there’s not a singular all-in-one platform that covers all their needs, and their love for TikTok doesn’t mean they aren’t using other social media. Brands need to be present across platforms and...