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Is Gen Z Actually Using Ozempic?

While a thinness craze resurfaces—fueled in part by Ozempic’s rise in popularity—YPulse data shows how many Gen Z are actually using it, and how many are interested…

Written and Edited by the YPulse Editorial Team

Jun 12 2025
North America

KEY TAKEAWAYS

Gen Z is being influenced by the return of skinny wellness trends, partly thanks to the popularity of Ozempic
Still, most of Gen Z isn’t trying the drug, despite what headlines might make you think
But young adults are more interested in Ozempic than teens, likely because they’re feeling more pressure to look a certain way and have the freedom to explore it

Gen Z once redefined wellness to be more inclusive and anti-diet, but recently, there’s been a sudden return to ‘90s-esque thinness culture, and they know it. YPulse’s Health and Fitness report shows more than half of teens (55% of 13-17-year-olds) and young adults (59% of 18-24-year-olds) agree this year, “Being skinny is coming back in style.” Ozempic is a major part of that story; originally made as a diabetes medication, the drug has quickly become the poster child for a new wave of weight-loss obsession. Ozempic has quickly gone from a behind-the-scenes Hollywood secret to a full-blown social media phenomenon....