For a long time, it was safe to assume that younger gens tend to lean liberal. But over the past few years, there’s been a growing buzz around Gen Z being more conservative than previous generations were at their age, and young males and females being politically split. It’s a question YPulse explored last year with data from our 2024 Election report, at the time finding the gap wasn’t as dramatic as those headlines made it seem. But since then, the narrative has only gained traction with headlines like “Young men and women are taking the gender gap to staggering...
5/1/25
DEI Division Trend Report
Diversity, Equity, and Inclusion (DEI) is a hot topic for brands right now. With Trump making swe...
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