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Franchise Fever: The Top 10 Movies Gen Z Plans to See This Summer

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This summer, Gen Z is planning to head to the movie theater for reboots, franchises, and childhood favorites…

TL;DR

  • Despite their love of streaming, many Gen Z are still planning to head to the theater this summer
  • Gen Z young adults are the most enthusiastic about supporting the IPs they fell in love with as kids
  • Whether it’s a sequel, spin-off, or revival, Gen Z is planning to see the stories they already know and love
Marketers love to label Gen Z as “unreachable”—especially when it comes to movies. Yes, this gen is watching less traditional TV than older gens, and when they do tune in, it’s usually on streaming platforms. And more recently, as YPulse’s Media Consumption report shows, 13-24-year-olds are actually spending more video time on social platforms than...

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