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Western Europe

Gen Z’s Top 10 Fast Food Brands in the U.K., France, Germany, Spain, and Italy

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From McDonald’s to KFC, these are  European Gen Z’s absolute favorite places to get fast food…

TL;DR

  • McDonald’s is European Gen Z’s favorite fast food brand overall
  • American fast food brands like Burger King and KFC are also top favorites
  • But many of European Gen Z’s favorite fast food brands are unique to their own countries
Fast food is a big part of young people’s lives in Western Europe: YPulse’s WE Food Shopping and Trends report shows that 95% of European 13-24-year-olds have been to a fast food restaurant in the past month; and 77% have gone to a fast casual restaurant like Five Guys, or Subway within the same timeframe....

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