Fast food is a big part of young people’s lives in Western Europe: YPulse’s WE Food Shopping and Trends report shows that 95% of European 13-24-year-olds have been to a fast food restaurant in the past month; and 77% have gone to a fast casual restaurant like Five Guys, or Subway within the same timeframe. Though governments in Europe are trying to rein in the industry for public health, it’s clear that Gen Z isn’t quitting their favorite vice. In fact, the industry is experiencing steady growth in the region. While they know it’s not strictly good for them, young Europeans...