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This Social Platform Influences Gen Z Purchases Most

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Social media is a top driver of Gen Z’s purchasing decisions—and these are the top platforms influencing them most… 

TL;DR

  • Social media is the top place young consumers last saw or heard an ad that made them want to buy something
  • TikTok is the platform with the biggest influence on Gen Z’s social media spending habits—by far
  • YouTube and Instagram are also up there in influence for this gen, still driving their purchase decisions
It’s hard to overstate just how much social media impacts Gen Z’s shopping. Their feeds aren’t just where they’re seeing things they want (though they certainly are) but are morphing into scrollable stores. Everything they see can be purchased with just a few clicks, often without ever leaving the app. YPulse’s latest Ad/Marketing Effectiveness report...

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