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What Brands’ Social Ads Should Look Like According to Gen Z

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Gen Z is drawn to products that show up naturally in videos, unscripted content, and random social posts…

TL;DR

  • Gen Z is more interested in products they discover organically in their feeds than in traditional paid ads
  • The majority of Gen Z us more interested in products in videos than static posts
  • Speaking of video, they’re more drawn to unscripted than scripted content, finding it more authentic and relatable
Young consumers aren’t really moved by flashy, over-the-top commercials anymore. Gen Z is constantly scrolling and are pros at spotting (and ignoring) anything that feels too forced or inauthentic. Even on social media, brands running traditional ads might get skipped right over. YPulse has told you before that social marketing that Gen Z will engage...

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