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Twentysomethings’ Top 10 Social Media Platforms

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Twentysomethings spend more time on social media than both teens and thirtysomethings—and these are the top 10 platforms they’re spending it on…

TL;DR

  • YouTube is twentysomethings’ top social media platform, turning to it for guidance, inspo, and their fave creators
  • Instagram is a top social media for twentysomethings to stay entertained with video content
  • Snapchat keeps a majority using it because it’s where they maintain close, casual connections with friends
Believe it or not, it’s not the youngest teens and tweens who are the most hooked on social media—it’s twentysomethings. YPulse’s new Twentysomethings Today trend report shows 20-29-year-olds are spending more time on social media than any other age group—about five hours a day, to be exact. And they’re active on an average of seven...

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