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These 3 Brands Are Turning Ads into Entertainment—and Gen Z is Tuning In

From telenovelas to unscripted dinner parties, these three brands are proving advertainment is the way to win over young consumers…

Written and Edited by the YPulse Editorial Team

Apr 10 2025
North America

KEY TAKEAWAYS

Young people want to be entertained by the ads they watch, and marketing is evolving to capture their attention
More brands are launching their own series and content, and Gen Z is open to it
e.l.f. Cosmetics, Tower 28, and Allbirds are three brands who have recently jumped in on the advertainment trend

Young consumers aren’t anti-advertising—they just want brands to get it right. These gens care less about whether a brand is marketing to them, and more about how it’s done. Does the ad feature diversity? Is it timely? Does it star someone they follow on TikTok? And—maybe most importantly—is it actually entertaining? Because if not, it’s likely they’ll scroll right past it without a second thought. The truth is, Gen Z and Millennials are media-savvy pros. They consume a ton of content, but they’ve also mastered the art of ignoring anything that doesn’t resonate with them. YPulse’s Ad/ Marketing Effectiveness...