Young people are clocking #RecessionIndicators on TikTok Just last month, YPulse told you that 80% of 18-39-year-olds say inflation is impacting their spending. And while traditionally economists look at things like unemployment rates and consumer spending to gauge a recession, social media is buzzing with Gen Z’s own “recession indicators.” For them, everyday observations are warning signs of economic doom—but this is a gen who’s known little else besides economic doom. So of course, the internet being the internet, it’s taken a life of its own. A skincare brand suddenly selling eggs? A drop in demand for fake eyelashes? DoorDash introducing “eat now, pay later”? It all means recession has to be imminent. Everything from Five Guys offering meal deals to there being not one, but two new Hunger Games books in the past five years are among the eerie signs people are pointing to. Even fashion isn’t safe from speculation, as some question the resurgence of skinny jeans as a potential signal economic downturn. While some of these—like the...
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