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How Fast Brands Need to Move on Viral Trends, According to Gen Z

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Gen Z wants brands to jump in on viral trends, but there’s only so much time before it goes from cool to cringe…

TL;DR

  • The majority of Gen Z say brands have about a week to jump on viral trends before they feel outdated
  • How brands join in matters—whether it’s a meme, merch, post, or comment, the right approach can extend a trend’s impact
  • No matter what, Gen Z wants brands to have fun and be part of the conversation, and think they’re more likeable for it
Going viral seems to be the ultimate goal online, especially for brands. There are viral song edits, viral snacks, viral skincare routines—the list goes on. But these trends come and go fast—so fast, in fact, that many may have forgotten that trends like the “WhoTFDidIMarry?” micro-series, “Hawk Tuah” girl, or even “Holding Space” for the...

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