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Western Europe

Gen Z’s Top 10 Social Issues in the U.K., France, Germany, Spain, and Italy

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From racism to human rights, brands need to know which social issues resonate with European Gen Z the most right now…

TL;DR

  • Human rights remains the number one issue European Gen Z are most passionate about
  • Young adults are more likely to say they’re passionate about racism than teenagers
  • But climate change is a more pressing issue for teens than it is among young adults
YPulse’s WE Causes/ Charity & Activism report shows 97% of European teens (13-17-year-olds) and 96% of young adults (18-24-year-olds) are passionate about at least one social issue. Gen Z has grown up witnessing the effects of climate change, economic instability, and social inequalities firsthand—and it fueled their willingness to change the world. And when we ask Europeans...

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