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Gen Z’s Top 10 Social Issues in the U.K., France, Germany, Spain, and Italy

From racism to human rights, brands need to know which social issues resonate with European Gen Z the most right now…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Human rights remains the number one issue European Gen Z are most passionate about
  • Young adults are more likely to say they’re passionate about racism than teenagers
  • But climate change is a more pressing issue for teens than it is among young adults
YPulse’s WE Causes/ Charity & Activism report shows 97% of European teens (13-17-year-olds) and 96% of young adults (18-24-year-olds) are passionate about at least one social issue. Gen Z has grown up witnessing the effects of climate change, economic instability, and social inequalities firsthand—and it fueled their willingness to change the world. And when we ask Europeans Gen Z about the issues and social causes they’re most passionate about each year, some issues stay near the top, but many of their responses change year to year depending on the world’s current affairs. To understand what issues matter the most right now to...

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