YPulse’s WE Causes/ Charity & Activism report shows 97% of European teens (13-17-year-olds) and 96% of young adults (18-24-year-olds) are passionate about at least one social issue. Gen Z has grown up witnessing the effects of climate change, economic instability, and social inequalities firsthand—and it fueled their willingness to change the world. And when we ask Europeans Gen Z about the issues and social causes they’re most passionate about each year, some issues stay near the top, but many of their responses change year to year depending on the world’s current affairs. To understand what issues matter the most right now to...
2/12/25
Causes/Charity & Activism Report
At this point, social causes and issues are always on the minds of young consumers. Gen Z and Mil...
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