Perhaps one of the most anticipated movies this year is A Minecraft Movie, and YPulse has known teens and young adults are looking forward to watching this gaming franchise on the big screen. If brands needed any more confirmation that gaming culture is huge among Gen Z, YPulse’s Gaming Marketing Playbook trend report shows video games are the second top place 13-24-year-olds are the most likely to pay attention to a brand’s marketing, after social media—in North America and Western Europe. But before thinking of the type of gaming marketing they should implement, brands need to know which video games...