Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North AmericaWestern Europe

Gen Z’s 10 Favorite Video Games: Europe vs. America

PDF

Video games are important to Gen Z whether they’re in Europe or America, but not all their favorite games are the same…

TL;DR

  • EA FC / FIFA remains one of European Gen Z’s favorite video games
  • Brawl Stars is European Gen Z’s favorite game overall
  • Open-world games rank high on Gen Z’s list of favorite video games
Perhaps one of the most anticipated movies this year is A Minecraft Movie, and YPulse has known teens and young adults are looking forward to watching this gaming franchise on the big screen. If brands needed any more confirmation that gaming culture is huge among Gen Z, YPulse’s Gaming Marketing Playbook trend report shows video...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?