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This is What Tweens Say They Do for Fun

While tweens do spend plenty of time of their devices, they’ve got plenty of ways to have fun both on and offline…

Written and Edited by the YPulse Editorial Team

Mar 13 2025
North America

KEY TAKEAWAYS

Watching YouTube videos is the top activity tweens to do for fun
Tween boys are more likely to play video games for fun than tween girls, with most gaming every week
Tween girls prefer listening to music for fun more than tween boys, often discovering new songs and artists from social media

Tweens may be growing up glued to their screen, but they’re not just iPad kids. Sure, they’ve had access to tech, social media, video games, and the internet since day one, and that’s definitely shaped how they spend their time. But despite the assumptions, they’re not spending every waking moment scrolling or gaming. YPulse’s Tween Study shows that most tweens are involved in variety of activities—they’re playing sports, getting involved in extracurriculars, and yes, still making time to hang out with their friends and family IRL. For brands, understanding what tweens find fun requires real insight, both because their habits...