Gen Z has mastered the art of the rebrand—turning everyday moments into something more exciting and intentional, all in the name of putting their own “silly little” wants first. In 2022, instead of just saying they’re going through a phase, they started saying it was a new “era” (no doubt thanks to Taylor Swift). In 2023, Gen Z collectively decided that eating a random assortment of snacks instead of a full meal wasn’t just a lazy dinner—it was “girl dinner.” And it doesn’t stop there. A walk outside? A “hot girl walk.” Staying in bed to rest and recharge? That’s “bed rotting.” For the simplest actions, Gen Z is rebranding the mundane, making them feel more purposeful (and often, more post-worthy). Of course, not every Gen Z rebrand has staying power. YPulse’s Main Character Energy trend report explored how Gen Z turned focusing on themselves into being the “main character” of their lives—but that phrase had its moment before fizzling out. And let’s not forget when the internet totally...
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