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Western Europe

European Teens’ Top 10 Coolest Brands

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Nike is once again the coolest brand according to teens, but their latest cool ranking includes brands in industries you might not expect…

Young Europeans describe a brand that is cool as one that’s “unique and stands out from the competition,” “keeps up to date with current trends,” and is “popular.” But European teens (13-17-year-olds) specifically think popularity is the top factor that makes a brand cool—more so than even young adults. For teens, a brand that is...

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